Press Releases

1 year ONE in Tyrol

- Wide-ranging population coverage
- Total investment so far ATS 600 million in Tyrol only

Exactly one year ago, ONE was launched in Tyrol. The positive result: by now, 90% of the Tyrolian population, all important traffic routes, all tunnels, and the most important ski resorts are covered.
ONE, Austria’s most modern mobile telephony provider, has been able to reach a population coverage of 90% in Tyrol within only one year. Tyrol and Vorarlberg are the pioneer areas of ONE. “Specially the high voice quality of GSM 1800 and our Bundesland tariff are meeting with wide acceptance from the population,” stresses Lars P. Reichelt, COO of ONE. “Each ONE customer consumes – calculated as an average of all pricing plans – more than 200 minutes of airtime per month – this value lies clearly above the average figures of competitors.” As of end of June, ONE had more than 200,000 customers all over Austria and thus reached a market share of 8%.

Leader in voice quality

All tunnels and the most important ski resorts in the province Tyrol are already covered. “Very good coverage can for instance be found on the motorways from Kufstein to Arlberg (A12, S16) and from Innsbruck to Brenner (A13)”, ONE Area Manager Eduard Mayr positively sums up the network rollout. Paznauntal, Ötztal, Stubaital, Zillertal including the glacier area, the entire area around Kitzbühel, the region Seefeld-Leutasch-Scharnitz, and the connection A12-Fernpaß-Reutte are fully covered. Areas that are partly covered are Pitztal and the connections to Pinzgau, where rollout is being worked on at high speed. Other main areas for rollout are Kaunertal including the glacier, the area around Lermoos-Ehrwald, and the connection via the Gerlos Pass.
In order to protect the environment, ONE has – wherever possible – done without own antenna masts. “Thanks to the good co-operation with the power suppliers Tiwag and Innsbrucker Kommunalbetriebe, we only needed to build 11 masts in Tyrol,” Eduard Mayr states with satisfaction. “In many cases, we were able to use existing high-tension poles.”
Based on the GSM-1800 technology, ONE is leading in terms of voice quality. The dropped call rate is below 2% and thus at a very low level compared nationally as well as internationally. The call success rate is above 97%.

Economic factor ONE

In total, ONE has so far invested ATS 600 million in Tyrol in 1998 and 1999. Based at the regional office Innsbruck, 24 employees are taking care of the provinces Vorarlberg and Tyrol, more will be hired before the end of this year. All over Tyrol, 65 distribution partners are co-operating with ONE, and all products offered by the mobile and fixed-line telephony provider ONE are available at a total of 107 points of sales.