Press Release

“MOBILE MILLIONAIRE“: LAUNCH OF THE 3RD ROUND OF THE SUCCESSFUL MOBILE GAME

• mobilkom austria, ONE and Motorola will launch the third round of “Mobile Millionaire” on 16 September /The popular SMS game will run for 10 weeks / Great prizes in money and kind up for grabs.

Monday, 16 September , 0.00 hours, is the great moment: the third round of the „Mobile Millionaire“, one of Austria’s most popular SMS games, will commence. It will last for 10 weeks – precisely until 24 November, 0.00 hours. Just as has been the case in the previous two rounds, all customers of mobilkom austria and ONE are eligible to play.

And once again great prizes are up for grabs. A total of 1 million EUR cents will be given away over a period of 10 weeks. Per week 100,000 EUR cents will be awarded to the weekly winners as well as one Motorola handset respectively for the second and third runner-up every week. The weekly ranking starts on Monday at 0.00 hours and ends on the following Sunday at 24.00 hours. The winners will be published every Monday at www.one.at and www.A1.net.

“Mobile Millionaire” is a multiple-choice game with more than 2,000 saved questions. The game is as close to the original as possible with 15 questions, three wildcards and the possibility to quit. In order to start the game, the player sends the letter „M“ to 0900 090909 by SMS as has also been customary to date. After free information on prizes and the costs of the game, the first question is conveyed to the game aficionado. Within 90 seconds, he has to choose the correct answer among the 4 possible answers a), b), c) or d) and return it to the same number by SMS. A total of 15 questions has to be answered. The winner is the person who solves the tricky questions the quickest.

Details on the progress of the game as well as terms and conditions of the game are available at www.one.at as well as www.A1.net. Moreover, mobilkom austria provides the opportunity to play “Mobile Millionaire“ via WAP.

“Mobile Millionaire” is one of the most popular handset games in Austria , says Peter Fellner, Head of the Business Unit Mobile Phones, at Motorola Austria and in charge of marketing the SMS game. “We are very delighted with the success and hope the third round of games will assume similar dimensions.

“„For young people, in particular, the mobile phone is more than just a means of communication. We know that almost one third of youngsters between the age of 14 and 19 like to use the mobile phone as a pastime – and the Mobile Millionaire tops our customers’ list of favourites“, explains Christian Czech, ONE Managing Director, the SMS game’s sensational success.

“The Mobile Millionaire has demonstrated that applications marketed via WAP are increasingly accepted by users. Via WAP the play mode for customers is much easier than by SMS. The success of WAP depends on the services and offers taking into account the opportunities provided by this medium, i.e. it has to be easy to handle and familiarise customers with the advantages of the mobile Internet,“ says Hannes Ametsreiter, Managing Director Marketing, Distribution and Customer Services, mobilkom austria.