Press Release

SMS tickets instead of bonus card for art, cultural events & movies

• Register for events by means of an alternative SMS identification process
• My leisure time: special offer via SMS ticketing also for TAKE ONE customers
• This way ONE FOR ME combines culture, art and movies with service and technology

From 19 November ONE FOR ME presents itself as new service whose benefits ONE customers may take advantage of without prior registration. Apart from bonus points for new ONE handsets, the ONE FOR ME world of benefits banks on special events in particular. “My leisure time“ offers an exciting leisure programme and all kinds of cultural travel, museums, movie highlights and concerts, sports, shopping and culinary delights to both post-paid and pre-paid customers. SMS tickets replace the bonus card as ID for ONE FOR ME events.

A particularity of the new ONE FOR ME world of benefits is SMS ticketing instead of the bonus card, which has been used to date. ONE post-paid and pre-paid customers may benefit from events for which ONE FOR ME “My leisure time” extends invitations for from the moment their ONE handsets have been activated. An SMS serves as authorisation; it is sent with the corresponding code to the phone number 99099.

ONE FOR ME/Art

The BA-CA Kunstforum in Vienna offers an exciting topical exhibition and a great retrospective in November and December 2003.
Till 30 November 2003: Under the modernist spell – Picasso-Chagall-Jawlensky
From 11 December .2003: Roy Lichtenstein
ONE customers pay only € 5.80 instead of € 8.70 for their BA-CA Kunstforum tickets.

The doors to the Art Nite, in the course of which the exhibition is open until 9:00 pm, are open to ONE subscribers for only € 4,– instead of € 8.70. In order to use the reduced entrance fees, ONE customers send a free SMS with the code “BACA“ to 99099 and present the reply SMS at the cashier’s desk.

ONE FOR ME/Arty Christmas

On 24 December ONE FOR ME surprises with the ideal programme for the longest afternoon of the year. In the BA-CA Kunstforum in Vienna children from 5 – 11 years of age celebrate in the style of American pop culture. Art travel into the world of the pop art icon Roy Lichtenstein, Christmas handicraft in pop art style, learning about typical American Christmas traditions, punch for kids and cookies, personally meeting Santa Claus.
Entrance for ONE customers is free. ONE customers send a free SMS with the code “Popart“ to 99099 and give the password received when making their reservation on 01 537 33 26.

ONE FOR ME/Movies

Get ready for a hot movie winter in the five Vienna/ St. Pölten Hollywood Megaplex movie theatres and in the Metropol- Tyrol’s Multiplex in Innsbruck. From November 2003 to February 2004, ONE customers pay only € 5.10 instead of € 8.80 for each person who accompanies them and will be pleased about an additional bag of popcorn. Simply send a free SMS with the code “Kino“ to 99099 and present the reply SMS to the cashier’s desk.

ONE FOR ME/Culture

Timeless beauty, sweet-smelling fragrances and musical surprises – the Swarovski Crystal Worlds in Wattens/Tyrol is an experience for the senses. ONE customers may visit the Crystal Worlds from 5 to 31 December 2003 for € 8,- and their companion gets free admission. In order to use the discount, send a free SMS with the code “Swarovski“ to 99099 and present the reply-SMS at the cashier’s desk.

ONE FOR ME/Technology

Customers send the event code which they can find at www.one.at, the ONE FOR ME Flyer or the service bill leaflet to the number 99099. The SMS gets to the SMSC (SMS Service Center), which in turn establishes a data call to the Broadvision data base. After checking the code, text and validity period in case of correct information, the data base sends a confirmation SMS to the SMSC, which in turn forwards the text message to the ONE customer. The SMS stored on the handset display serves as authorisation on location to participate in the event at special ONE FOR ME conditions. In case the SMS arrives at the data base before or after the validity period with wrong contents, the customer gets an error message. Both the SMS to the ONE FOR ME number 99099 as well as the confirmation message to the customer are free.