Press Release

ONE welcomes the 10,000th ABS customer

Big success after hardly five months/ Mobile telephony barometre indicates need for cost control/ Recognition increases: ABS is named spontaneously by eight percent

Only five months after the launch of the first real cost control instrument in Austria, the anti-burdening system ABS, ONE can proudly refer to 10,000 ABS customers. Thus ONE meets the customer wish for better cost control opportunities.

“10,000 ABS customers after only five months has more than surpassed our expectations. We reckoned with demand, but were, nonetheless surprised and delighted at the same time that this service is so popular with our customers“, says Christian Riener, Marketing Director of ONE. “With ONE our customers have a firm grip on their telephony costs. “

10 percent find it difficult to estimate costs
The recently published ONE Mobile Telephony Barometre, in the course of which the market and opinion research institute Integral interviewed about 850 customers of all Austrian mobile telephony operators on their cost control, generated an interesting result: The majority of Austrians is capable of estimating its mobile phone costs in advance, which indicates that mobile phone tariffs are transparent. Nonetheless, ten percent find it difficult to make an accurate estimate of their mobile phone bill in advance. Moreover, 17 percent of Austrian mobile phone customers state they would like to have more information on how to control costs.

ONE offers the optimum solution: ABS
At least ONE customers are offered a good solution. With ABS, the first real service for phone cost control. With this service, ONE customers do not only define their own individual maximum amount, but can also determine an alarm value. Thus they are always informed in time and can as required restrict their phone behaviour or simply increase the alarm as well as the maximum amount. Consequently ONE is the only Austrian mobile telephony operator to offer an instrument of cost control and enables customers to cut down in time and keep cost at a bearable level. The fact that this service is getting better known is also proven by one result of the Mobile Telephony Barometre. When asked about instruments of cost control, ABS was mentioned spontaneously by eight percent in August, i.e. four months after this service was launched.

Service is really important to ONE. “Services such as ABS or tariff advice are precisely what makes ONE unique as a service provider. For us it is important to recognise trends such as the one for cost control early and react to customer requirements. Because we want our customers to feel at home with us“, says Christian Riener.

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